Selling
your kit car hinges
in large measure on displaying good photographs of your drivin' machine to
your prospective buyers.
If the adage "A picture is worth a thousand words"
is true, then it follows suit that
"One good photograph is worth a thousand crappy snapshots."
Sean Ireland
Here's a sampling of the
typical
snapshots we receive every day. Check
'em out for yourself...
so you don't make the same mistakes!
Now youre only 3
steps away from taking really
knock-em-dead photos of your drivin machine:
STEP
1 Click
each of these hotlinked images and see some
examples of GREAT motorcar/replicar photos
These
GREAT motorcar photography examples are borrowed from
our CobraCountry.com
websitebut the principles
all remain the same for your motorcar:
Not one of the
splendid photos in the examples hotlinked
above was taken by a professional photographer--each and
every one was shot by "a regular motorcar-enthusiast guy"
who carefully followed Curt Scott's Motorcar Photography
Tips and then sold his Cobra or GT40 on CobraCountry. No
magic involved--just good use of today's digital cameras!
STEP
2 Here's a hotlink to Curt's Motorcar
Photography Tips--condensed/ prints on 1-page
version. It's a mere 6-minute read. Print
it out and follow Curt's simple step-by-step expert pointers--so
you can capture seductive/irresistible knock-'em-dead photos of
your car.Tip: this high-resolution condensed
version prints out beautifully on glossy or semi-gloss inkjet
paper.
Take
your printout with you on your photo-shoot,
as a reminder checklist.
Click
here to see a dramatic example of why Curt counsels
you to
make
certain your flash works with every
single shot you take.
STEP
3
PHONE CURT FIRSTafter
you've read his photography
tips and
checked out the fine motorcar photography
gallery above...
but before you photograph your carat (661)
251-0806 for
his expert personal tips for shooting your own specific
kit car
or replicar (tips specific, for example, to its paint color,
the
engine, how
to best photograph an unfinished kit, doors
up or down (on your Lamborghini replica), your
shooting location, et al.).
DIGITAL
PHOTOGRAPHY
DEMANDS A SPOTLESSLY CLEAN LENS Inspect
your lens regularly and make sure it's thoroughly
clean. Even a small spot or smudge on the front
surface of your lens will result in a blurry/foggy
area on your digital images, ruining them. You'd
be wise to keep a lens-cleaning cloth in a dust-tight
little
Ziploc bag to periodically clean your lens
surface.
We
recently had two entirely separate instances--in
ONE day--of advertisers emailing us their (otherwise)
excellent photographs... all ruined by a small smudge
on their lenses. One of them was using a very good Kodak
digicam fitted with a superb German-engineered Schneider-Kreuznach
glass lens, but his images were none-the-less completely
spoiled--part of his car obscured and "ghosted"
with a blurry/foggy mess. Inspect your lens regularly
and keep it clean.
Finally,
email your text and your (hi-resolution)
digital images directly to Curt, at:
If
you use a Canon brand digital
camera
and find it challenging to coax your flash to go into forced/outdoor
mode, try putting your main setting on "P" (i.e.,
"Program") mode (instead of "AUTO"), then
go to your "lightning-bolt" flash choices and choose
the plain "lightning-bolt" mode, and your flash should
work every time (this tip sent to us by the owner of a Canon
model A540 PowerShot digicam).
Another
Canon owner (Canon model A520 PowerShot)reported that with his model, he had to select the icon
that shows a silhouette of a person with the sun behind it (indicating
a backlit subject), THEN he selected the proper (i.e.,
plain) lightning-bolt icon, and voilá!, his flash,
too, worked perfectly.
The
minimal-featuredCanon
PC1022 PowerShot S200 Digital Elph (apparently Canon
couldn't manage to conjure up a shorter model designation...
and they can't even spell 'elf' correctly) offers you no setting
for forced/outdoor flash. None, nada, nichts, zilch.
We
don't have a clue why Canon forces you to jump through these
bewildering hoops, but at least most Canon models do offer "forced flash/
outdoor flash".... these thoroughly unnecessary annoyances
notwithstanding.
When
you get your camera and flash properly working with the flash
discharging with each shot (usually in either Aperture-preferred
mode or "Program mode," my advice is: leave it set
that way permanently, especially if most of your photography
is outdoors.
You
may notice that occasionally your flash doesn't discharge...
simply because you didn't give it enough time to "recycle/recharge"
from the batteries. Probably the best way to avoid this problem
is to use rechargeable NiMh (nickel-metal hydride) batteries
instead of alkaline batteries, since NiMh batteries recycle
your flash capacitor much more rapidly than do alkalines...
almost instaneously, in fact.
When
you email your photos and text to us: Generally speaking,
your ad will go up on prime time the same day it reaches us.
But occasionally an email will just vanish
into Cyberspace's circular file and not reach its destination.
So be sure to phone Curt and make certain he received
your files.
Kit
Car advertising
rates standardKIT CAR FOR SALEad
Your
ad runs for 2 months on Kit Car
$65
single color photo & text ad--add
$15 for Marquis-Sized 2nd image 3 photo array:$95--add $15 for Marquis-Sized second
spread 4 photo array:$110--add $15 for Marquis-Sized
second spread
ad
renewals
it's
only $65 to renew/extend your ad 3 additional months... and
you pay no add'l charge if your original ad includes multiple photos and/or
the optional Marquis-Sized second array.
Kit
Car Prestige Showcase
Your vintage replicar
gets its own
dedicated "Web Page on the World Stage." top-notch/high-resolution
digital photos mandatory
Here's
a KIT CAR/REPLICAR Prestige
Showcase;
Runs 3 months, $265. The icon at your left is hotlinked
to Dan Braveheart's Prestige Showcase page, where he advertised
(and SOLD) his magnificent E.R.A. 427 Cobra! With a Prestige
Showcase you get your own custom-designed web page, with hotlinked
high-resolution "marquis-sized" images.
[$220
to extend your Kit Car Prestige Showcase Page for 3 additional
months]
British
roadster replica Prestige Showcase MG-TC,
MG-TD, Jaguar (SS-100, XK120, XK150 and D-type),
and Austin-Healey (100 and 3000) replicas
Here's
a BRITISH ROADSTER REPLICA
Prestige Showcase;
Runs 3 months, $265. The icon at your left is hotlinked
to Tom Hughes' Prestige Showcase page, where he advertised
(and SOLD) his LeMans Blue CAV GT40! With a Prestige
Showcase you get your own custom-designed web page, with hotlinked
high-resolution "marquis-sized" images.
Porsche
replica Prestige Showcase 356
Speedster, 359 Roadster, Super 90 Coupe,
RSK Spyder and 550 Spyder replicas
Here's
a Porsche REPLICA Prestige
Showcase;
Runs 3 months, $265. The icon at your left is hotlinked
to Tom Hughes' Prestige Showcase page, where he advertised
(and SOLD) his LeMans Blue CAV GT40! With a Prestige
Showcase you get your own custom-designed web page, with hotlinked
high-resolution "marquis-sized" images.
Lamborghini
replica Prestige Showcase Countach,
Diablo and Murcielago replicas
Here's
a LAMBORGHINI REPLICA Prestige
Showcase; Runs
3 months, $265. The icon at your left is hotlinked
to Tom Hughes' Prestige Showcase page, where he advertised
(and SOLD) his LeMans Blue CAV GT40! With a Prestige
Showcase you get your own custom-designed web page, with hotlinked
high-resolution "marquis-sized" images.
Ferrari
replica Prestige Showcase Modena
250GT Spyder California', 246 Dino,
365GTB 'Daytona Spyder', 308GTF and 328 GTB replicas
Here's
a FERRARI REPLICA Prestige
Showcase;
Runs 3 months, $265. The icon at your left is hotlinked
to Tom Hughes' Prestige Showcase page, where he advertised
(and SOLD) his LeMans Blue CAV GT40! With a Prestige
Showcase you get your own custom-designed web page, with hotlinked
high-resolution "marquis-sized" images.
Maserati
replica Prestige Showcase
Here's
a MASERATI REPLICA Prestige
Showcase;
Runs 3 months, $265. The icon at your left is hotlinked
to Tom Hughes' Prestige Showcase page, where he advertised
(and SOLD) his LeMans Blue CAV GT40! With
a Prestige Showcase you get your own custom-designed web
page, with hotlinked high-resolution "marquis-sized"
images.
-Kit
Car classified ads-
$65
all-text (no photo) classified ad,
runs 2 months (appropriate for unbuilt kits, engines, other components)
-Kit
Car wanted ads-
$50
classified "Kit Car Wanted" ad,
runs 3 months ($50 to renew for another 3 months): broadcast to
all the Cobra owners what specific replicar you're searching for,
what drivetrain components you desire, and/or what maximum price
you're willing to pay.
Getting
your ad to us:
Marketing your kit car begins--first and foremost--
with good (preferably excellent) photographs
2.
phone Curt (661-251-0806) and describe your car to him, so
he can give you some extra expert tips for photographing your
specific car. This advance phone call to Curt will probably pay
you big dividends in presenting your replicar to the world;
3.
Photograph your car, carefully following Curt's tips. And
don't stray away from his tips: if you follow them to the letter,
you'll have captured a batch of superb photographs of your car;
4.
Compose your text; for a "regular" classified/photo
ad, keep it all in one paragraph; for a Prestige Showcase
page, putting your lists of features and components into columns
is just fine. You can use just about any ad you see on any of
Kit Car's "For Sale" pages as a guide to arranging your
own descriptive text. Just be sure to keep all the logical items
together--for example, everything under the hood belongs together,
everything on the chassis & suspension belongs together, everything
in the cockpit, and so on.
In
a "regular" text/photo ad, try to keep your word count
under 250... you'll be charged 20¢/word over 250 words. But
you could write "The Great American Novel" in fewer
than 250 words. There are no limitations on the number of words
you can use in a Prestige Showcase ad;
Curt
gently recommends that you email him 10 or 12 photos for him
to select from; for example 4 or 5 "full car" shots,
and 2 or 3 each of: engine, cockpit, and head-on frontal shots.
And be sure to phone Curt shortly after you've sent your files,
just to make sure they made it to him safely.
CAUTION!!
Some digital cameras now come with special software to send your
images over the Internet, especially Kodak. Apparently this software
is often confusing to use (Wonders never cease!), and offers you
a choice of resolutions, including "email resolution."
This typically results in your sending an ULTRA-LOW-RESOLUTION
copy of each of your photos. DON'T USE THAT SETTING--these low-rez/low-quality
images are worthless for using in your ad.
IMPORTANT!!Whether
you send us your photos using your regular email program, or using
your Camera's uploading software, make sure you send us your photos
at their full-size/ high resolution, and precisely as they came
out of your camera with no cropping, no editing, no resolution
downsizing.
Crown
Publishing Company, Inc.
P.O. Box 1337
Santa Clarita, California 91386
Attention:
Kit Car Advertising
for ad insertions to be paid by credit card, dial: 661-251-2223 voice line, or
661-251-8584 (24-hr. fax line)
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